Set of all 4 Beatles 1968 film tie-in Yellow Submarine 8.5cm badges.
Made by The Primrose Confectionery Ltd UK – who produced a set of sweet cigarettes cards- yup- a common generic sweet in the late 1960s & 1970s, white candy sticks with a red tip, promoting smoking to children- just add Batman, Superman or in this case The Beatles to the branding.
Anyway ….. Primrose Confectionery were also licensed by King Features to produced these badges…..( and some mirrors) The Beatles, Yellow Submarine mirrors 1968 UK
Two variations of the badge exist :
• With a white border with “© King Features Subafilms Ltd. Primrose Confectionery Ltd, Slough England” credit around the rim in white border.
• same credit but no white, Slight cruder artwork